How to Hunt Clients on Pinterest (Yes, Pinterest Actually Works)
Alright, let’s talk about something most people totally overlook.
When someone says “Pinterest,” your brain probably thinks of aesthetic mood boards, DIY wedding stuff, or cookie recipes. And you’re not wrong. But here’s the wild part — Pinterest is a hidden gem for finding real, paying clients. No exaggeration.
Picture this: you’re casually sipping your iced coffee, and boom, you get a notification. Someone found your work on Pinterest, clicked through to your site, and now wants to hire you. That can literally happen if you use Pinterest the right way.
And if you ever need help setting up a killer website or want some scroll-stopping visuals, check out Saadi Graphics. We build websites and create high-quality designs that actually help you grow. Just saying.
Now, back to business. Let’s break down how to use Pinterest to hunt clients — in plain language, like we’re talking over coffee.
First Things First — Yes, You Can Get Clients from Pinterest
This isn’t just theory. Pinterest works differently than Instagram or TikTok. It’s not about followers or trends. It’s a visual search engine. People go there to find things they actually want — to plan, to get ideas, and often, to take action.
That means when someone types in “branding ideas for my small business” or “best website layout for online store,” they’re not just browsing. They’re looking for solutions. If you show up with the right kind of content, they might end up hiring you.
Sounds a lot better than cold messaging people all day, right?
Step 1: Clean Up Your Pinterest Profile
Alright, let’s get your profile in shape. If your Pinterest name is still something like “Dreamy Vibes 123” and your boards are a random mix of banana bread recipes and memes, it’s time for a refresh.
Here’s what to do:
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Switch to a business account so you can access analytics and marketing tools.
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Update your profile name to reflect what you do. Example: “Saadi Graphics | Branding and Web Design.”
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Write a bio that clearly explains what you offer and who you help.
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Add a link to your website or a landing page.
Now your profile tells potential clients exactly what you’re about.
Step 2: Make Pins That Look Amazing
Let’s be honest. Pinterest is all about looks. If your pins don’t catch someone’s eye, they’ll just keep scrolling.
Here’s how to create pins that stand out:
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Use tall images (1000×1500 pixels works great).
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Use bold, clear fonts that are easy to read on mobile.
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Add text overlays that say what your content is about. For example:
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“5 Logo Designs That Attract Customers”
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“How to Build a Client-Ready Website”
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“Branding Mistakes You Should Avoid”
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Stick to consistent brand colors and fonts.
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Always link each pin to a blog post, a freebie, or your services page.
Tools like Canva make it easy to design pins. Or you can let a pro team like Saadi Graphics do the heavy lifting.
Step 3: Pin Consistently
Pinterest isn’t a quick-hit kind of platform. It’s more like planting seeds that grow over time.
So instead of posting one viral pin and disappearing, make a habit out of pinning regularly. Ideally:
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Pin fresh content at least three to five times a week.
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Re-pin your top-performing content every few weeks.
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Mix in relevant third-party pins to keep your boards active and useful.
You can also use scheduling tools like Tailwind to stay consistent without thinking about it every day.
Step 4: Make Smart Boards That People Are Searching For
The way you name your boards matters more than you think. Instead of vague titles like “Inspo” or “Stuff I Like,” go for searchable terms.
Here are a few examples:
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“Modern Branding for Small Businesses”
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“Minimal Website Design Ideas”
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“Social Media Templates for Creatives”
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“Portfolio Website Inspiration”
Also, don’t forget to write keyword-rich board descriptions. Think like your ideal client. What would they type into the Pinterest search bar?
Step 5: Offer Value Before You Pitch
Here’s the thing. People don’t come to Pinterest looking to hire someone right away. They come for inspiration and solutions. So don’t jump straight to the hard sell.
Instead, create pins that lead to:
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Blog posts with helpful info
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Free downloads like checklists or templates
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Case studies or before-and-after projects
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Educational content like “How-to” guides
Build trust first. Let them get to know you and your style. Then, once they’ve seen what you can do, offer your services. It feels more natural, and it works better.
Step 6: Use Keywords Like You Mean It
Pinterest is a search engine. Just like with Google, keywords matter.
Use relevant search terms in:
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Your pin titles
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Pin descriptions
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Board titles
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Board descriptions
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Your profile bio
Let’s say you design websites. Use phrases like:
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“Website design tips for coaches”
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“Custom portfolio website ideas”
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“User-friendly website design”
You don’t need to overdo it. Just think about what your ideal client would search for and use those exact words.
Step 7: Pay Attention to What’s Working
Once you’ve been on Pinterest for a little while, check your analytics. It’s built into the business account and it shows:
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Which pins get the most clicks
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What boards people are engaging with
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Which links are driving traffic to your site
When you notice that a certain pin is performing well, use that insight to guide your next few pins. Maybe a certain topic or visual style really clicks with your audience. Keep leaning into that.
Step 8: Add a Clear Call to Action
Every piece of content should end with a next step. Don’t make people guess.
Examples:
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“Want help designing your brand? Let’s work together.”
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“Need a professional website that brings in clients? Visit Saadi Graphics.”
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“Download the free checklist to get started.”
It’s not about being pushy. It’s about making it easy for people to take action if they’re interested.
Final Thoughts
Pinterest is more powerful than most people realize. And the best part is, it doesn’t require constant attention like other platforms. You can create content once, and it keeps working for you for weeks, months, sometimes even longer.
If you’re a creative, a freelancer, or a service provider, this platform is a real opportunity. No cold DMs. No awkward pitches. Just smart, strategic content that puts you in front of people already searching for what you offer.
If you want help building a professional presence or designing visuals that get attention, visit Saadi Graphics. We specialize in web development and graphic design that helps businesses grow.
Now open Pinterest, clean up your profile, start making pins that reflect your skills, and let it quietly bring the right clients your way. You don’t need to go viral. You just need to show up in the right search.
You’ve got this.
